Google and all the top listed browsers are focusing mainly on the user experience. They don’t want to leave any loophole for the users to swipe to a new link instead of spend time on the previous one. For holding back the users, any diligent web design agency in Singapore will try their best for creating a simple interface even after using cutting-edge web designing trends of spilt images, single page application, large text sizes and so on.
This is the era of smartphone generation, that’s why users want fast downloading website that can download pages as fast as they move the fingers. This is the biggest challenge for any web designer.