There are different types of digital marketing carried out by 디지털 마케팅 에이전시 that include the following:

  • SEO – search engine optimization
  • Your website
  • Content marketing
  • PPC advertising or pay per click
  • Email marketing
  • Social media marketing

While the above are the six types of digital marketing, they are known to work best when used in synergy with one another.  With all that said, it is important that you go through the digital marketing campaign so that you are able to understand it fully and get to know what it is all about.

An example is looking at the Mugenda Life Super Coffee, which was just founded in 2015 and grown by over 11000% in the past 3 years to rank number 18 on the Inc 5000 list.  Looking at the digital marketing, how did this come to pass?

Search engine optimization

Once you set your website, the next logical thing that you are supposed to do is to invest in a good search engine optimization abbreviated as SEO. You will need to ensure that you can find your website.

Based on what you can find at Mugenda ranking for over 18000 keywords, and being able to generate over 40000 visitors free of charge from the Google. And because they have made sure that their website is optimized correctly as per the search term, they show up first on the search results on Google which are organic immediately.

It means that, they are getting free traffic in thousands through Google. It is something that is accomplished via SEO. SEO is known to be the process of optimizing and improving your website to be able to rank higher in the results of the search engine.

Content marketing

The next thing when it comes to digital marketing is the content marketing. Content marketing is going to help you in generating trust once people are able to find your business.  Content marketing is all about ensuring that you create value. You want to basically provide free information which guides people closer to buying your products.

It can be done through eBooks. Blogging, videos and much more Mugenda utilizes content marketing to answer FAQs that their customers raise during their journey while making their purchases.

PPC advertising

SEO and content marketing are quite effective but they will take a long time before you start getting to see the results.  To ensure that things have speed up, you can as well through in to some PPC advertising. The PPC advertising is a way which is fast when you want to drive traffic to your website but it is traffic which comes at a cost.

Pay per click is PPC, referring to having to pay for every click that happens on your digital advertisement.  With Mugenda ranking for super coffee organically in the search engines, you can as well see that, when it comes to the PPC, they run the campaigns on the same results. So whenever someone searches for the super coffee, they end up dominating the search result.

Marissa Samuel