Before we talk about conversion rate optimization, let’s first understand the basic concept of conversion rate. It simply refers to the number of website visitors, who have completed the intended action. This could refer to a download, completing a form, buying a product or service, or even signing up for a new account. So, What Is Conversion Rate Optimisation ? It basically refers to all the strategies and practices, which brands use to enhance the conversion rate.

Getting started with CRO

To start with conversion rate optimization, you have to consider hiring an online marketing agency for the job. They will most likely do a website audit to find the elements and friction points, which are actually hindering a user’s action on a page. They will also check for possible flaws in user experience and how things can be improved, so that engagement is ensured. Sometimes, it may mean redesigning an entire page, or recreating the engagement points on the page.

While using conversion rate optimization is not always necessary, it is critical for SEO and paid marketing success. All you have to do is hire a company that can decipher what CRO may mean for your brand and can offer a concrete plan that will work in the long run.

Marissa Samuel