Farah Khan’s multi-starrer directorial “Happy New Year” has been passed with a ‘U’ certificate by the Central Board of Film Certification (CBFC).
The team of the film, produced by Shah Rukh’s Red Chillies Entertainments Pvt Ltd, is excited with the news that’ll ensure it is possible for audiences of all age groups to see it at theatres.
“Audiences of all age, at Red Chillies Entertainments, have always believed in creating a movie that could be appreciated by one and all. And with ‘U’ certification attached to the film, it is just going to enhance the potential and appeal right from the kids to youngsters to grownups,” SRK said in a statement.
“From the day Farah and I opted to make ‘Happy New Year’, we needed it to be a wholesome family entertainer. Now with the Censor’s ‘U’certificate on it, we can proudly say that this Diwali go out with your family and see the movie because as the title, the movie is a joyful one,” he said.
Apart from Shah Rukh, the film stars Abhishek Bachchan, Deepika Padukone, Boman Irani, Sonu Sood and Vivaan Shah.
Director Farah, who has ensured that the picture has a lot of dance and music, says she’s “always believed in making an entertaining film to be enjoyed by not just one section or age group but everyone”.
“I always bear this in mind even when I’m writing or bringing my writing material to the celluloid. This Diwali, I, as a director, bring this family wholesome entertainer and I am hoping that ‘Happy New Year’ will make this a Joyful Diwali for every family,” included the Farah, who has earlier made films like “Main Hoon Na” and “Om Shanti Om”.
“Happy New Year” releases a day after the Diwali, the Festival of Lights.
Happy New Year marks the coming together of director Farah Khan and Shah Rukh Khan, after the success of the pair in films such as Main Hoon Na and Om Shanti Om
This Diwali, the Yash Raj Films and Red Chillies Entertainment teams will likely be gearing up for the widest Bollywood release thus far. Next week, Happy New Year, starring Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan and Boman Irani, will reach as many as 6,000 displays worldwide, the most ever. This can surpass releases of movies for example Dhoom 3 (2013), Kick (2014) and Bang Bang (2014).
Sources say the manufacturers of Happy New Year are targeting release in 5,000 displays in 1,000 and India abroad. The film is produced by Red Chillies Entertainment; it will be distributed worldwide by Yash Raj Films, also the power behind the widespread distribution of Dhoom 3 in December 2013, the largest movie of that year. The thriller was released in about 4,500 screens in 800 and India abroad.
Happy New Year marks the coming together of Shah Rukh Khan and director Farah Khan, after the success of the pair in movies like Main Hoon Na and Om Shanti Om, while Khan and Padukone have delivered hits like Chennai Express and Om Shanti Om.
Last year, Chennai Express was released across 750 displays abroad, a record in terms of foreign release in the day on the movie being released in India. Similar exposure was also seen by films such as Krrish 3 and Dhoom 3 last year. This year, Bang Bang and Kick stepped the game up, across up to 850 displays in foreign marketplaces with release.
Kamal Gianchandani, chief operating officer, PVR Ltd, says, “You cannot get a better mix in Bollywood.
Shah Rukh Khan has seen astounding success in the instance of Diwali releases, with Om Shanti Om (2007) earning about Rs 98 crore in India and Jab Tak Hai Jaan (2012) raking in Rs 102 crore.
Suniel Wadhwa, separate distributor along with a box office analyst, includes, “Wide release strategies are typical for major movies with blockbuster potential. Providers book a picture in a huge variety of screens to record maximum results because of the festive occasion of Diwali. Happy New Year’s release strategy is the widest in the history of cinema; it is not only being released in the original language, but also dubbed Tamil and Telugu variations, with 4,500-4,700 screens in India, surpassing Kick.”
Shah Rukh Khan has a huge fan following in the traditional foreign markets of the UK North America and West Asia and given the occasion of Diwali, the movie will likely be released in these markets on October 23, a day before the India release. While Indians abroad celebrate the affair as a community, in India the reason is, crowds are known to stay away from theaters on Diwali day.
Happy New Year has been marketed widely. While digital media has become the driving force, Shah Rukh Khan and his team have ensured no rock is left unturned – to interviews in print and television and places on Facebook and WhatsApp, from a preview start on radio. The Slam tour also boosted promotion – the cast toured across nations and acted as judges on a dance reality show on Zee TV – Dil Se Naachein Indiawaale.
“Shah Rukh is a marketer’s delight and you will see that in the promotions of the film across media. We were very happy when the team from PVR approached him and the rest of the cast to shoot some public service messages, as well as the team agreed,” says Gianchandani. All the 454 displays throughout the nation from the PVR stable are airing 15-20 second films on Happy New Year.
It’s expected the film will garner more than Rs 30 crore on the first day. Nevertheless, Wadhwa includes movie’s length could be a deterrent for showcasing it in multiplexes. Gianchandani agrees, but adds convenient timings have been ensured by the team at PVR. He, however, says despite the large-banner release, ticket sales isn’t going to see an immense jump.
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